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January 10, 2025

CES 2025, Las Vegas

CES is the Consumer Electronics Show, the biggest tech trade show in the world. It brings around 140,000 people to Las Vegas for one week every January, and every hour is scheduled before you land.

I managed our booth build, executive schedules, press slots, customer meetings, and dinners, along with the surprises that come with all of it. This photo is from the middle of the build, a few days before the doors opened. By opening morning the booth was showroom clean.

Notes for next time. Wear comfortable shoes, assume the convention center wifi will not work, and block time to eat.